The National Beer Wholesalers Association (NBWA) is gearing up for its 87th Annual Convention & Product Showcase, set to take place from September 29 to October 2, 2024, in San Diego, California. This highly anticipated event brings together leaders from across the beer distribution industry for several days of education, innovation, and networking. With more than 150 companies showcasing their latest products and services, attendees can expect to discover cutting-edge technology, new beverages, and solutions designed to optimize operations and drive growth.
What to Expect from NBWA 2024
The NBWA Annual Convention is renowned for its comprehensive approach to helping beer distributors stay ahead in an ever-evolving industry. The event is packed with educational seminars, panel discussions, and a Product Showcase that features some of the most innovative products and services in the market. Whether you are looking to streamline your operations, cut costs, or discover the next big thing in beer, this convention has something for everyone.
One of the key highlights of the convention is the Product Showcase Floor, where more than 150 companies will be on hand to present their newest beverages, technologies, and tools aimed at helping distributors stay competitive. It’s the perfect opportunity to get a first-hand look at what’s coming next in the industry.
Day One: Sunday, September 29
The first day of the NBWA 2024 Convention kicks off with registration opening from 8:00 a.m. to 6:30 p.m.. Attendees will start the day with a Distributor Members Only Meeting from 2:30 to 4:30 p.m., which is sponsored by Wells Fargo Bank. This meeting provides exclusive insights and discussions tailored for distributors.
In the afternoon, the focus shifts to innovation with a panel titled New Perspectives on Innovations, presented by Ohanafy. This panel will take place from 4:30 to 6:00 p.m., offering fresh ideas on the latest innovations in the beer industry.
The day wraps up with the Next Generation and Emerging Leaders Reception from 5:30 to 6:30 p.m., an invite-only event sponsored by VxP and Draftline Technologies. Finally, attendees will come together at the Welcome Reception from 6:30 to 8:00 p.m., sponsored by PDC – KPI Solutions, offering a great chance to network and kick off the convention in style.
Day Two: Monday, September 30
Day two begins early with registration opening at 7:00 a.m., followed by a series of Education Seminars from 8:00 to 9:15 a.m. These sessions will dive into various topics critical to beer distribution, providing valuable insights into improving operations and adapting to market changes.
The General Session, sponsored by Texas Capital Bank, will take place from 9:30 a.m. to 12:00 p.m., followed by the highly anticipated Product Showcase from 12:00 to 5:00 p.m. This showcase is the perfect chance to meet with vendors and explore the latest innovations and products.
Day Three: Tuesday, October 1
Similar to the previous day, Tuesday’s schedule includes registration starting at 7:00 a.m., with more Education Seminars from 8:00 to 9:15 a.m. These sessions are designed to offer practical strategies and knowledge to help distributors thrive in a competitive market.
The General Session will again take place from 9:30 a.m. to 12:00 p.m., sponsored by Northern Trust, followed by a short lunch break from 12:00 to 12:30 p.m. The learning continues with another round of Education Seminars from 12:30 to 1:45 p.m.
The afternoon brings a special focus on inclusivity with the Making Moves: BREW and Alliance for Women in Beer session, sponsored by 3-Tier Beverages & NIQ, from 2:00 to 5:30 p.m. This session highlights the growing influence of women in the beer industry and fosters discussions on supporting diversity and inclusion in beer distribution. The day concludes with the BREW and Alliance for Women in Beer Reception, sponsored by VIP, from 5:30 to 7:30 p.m., providing another valuable opportunity for networking and building relationships.
Final Day: Wednesday, October 2
The final day of the NBWA 2024 Convention continues with more discussions centered around Making Moves: BREW and Alliance for Women in Beer from 8:00 a.m. to 12:00 p.m., again sponsored by 3-Tier Beverages & NIQ. This session will further explore initiatives and strategies for promoting inclusivity and innovation within the beer industry.
Why You Should Attend
The NBWA 2024 Annual Convention & Product Showcase is the must-attend event for anyone in the beer distribution industry. With a packed schedule of educational sessions, product showcases, and networking opportunities, this event is designed to help distributors navigate the challenges and opportunities of the modern beer market.
Whether you are looking to discover the latest products, learn new strategies to enhance your business, or connect with key industry players, the NBWA Convention offers an unparalleled platform to achieve your goals. Don’t miss this chance to be part of one of the largest gatherings of beer distributors in the country, and make sure to mark your calendar for September 29 to October 2, 2024, in San Diego. It’s the event that can shape the future of your business.